What does a company do when they do not have a lot of money for advertising. Start a Facebook campaign. Yes, that's what IKEA did precisely. They hired a advertising agency called Forsman and Bodenfors to run their Ad campaign. What the agency did was to create a Facebook profile for store manager (Store based in Malmo) and then took pictures of this beautiful town and uploaded it to his photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it. So thousands of swedes started tagging themselves to pictures of sofas and beds and what not. The word quickly spread around the web. So personal pages have become the social medium to spread the word. This campaign is simply awesome. Brilliant thinking I must say.


To view the profile please click here.