The NFL wants fan to use the hashtag #SB44 on Twitter and Flickr while tweeting about the games and uploading photos. All tweets and pics with the hastag will be aggregated on their new website and offered up to fans in an interactive view of Tweets and Images to all football fans.

Found on their New Fan Site

Celebrate Super Bowl XLIV through the experiences of fans in South Florida and the rest of the world. Explore photos and tweets from fans tagged #SB44, the official tag of the Super Bowl. Want to be included in the experience? Make sure to include #SB44 in your Twitter posts and tag your photos on Flickr. Then come back often to see the excitement unfold!

News stories break faster on Twitter than they do on tradiotional news channels. Also with the added fact of live journalism and people journalism everyone takes part in a story and large organizations are seeing the strength of this new medium called Twitter.