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The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...

5 Inexpensive Ideas to Promote Your First Product

By Ilan Nass of Fueled -- is the leading iPhone app builder in New York City , renowned for its award winning mobile design and strategy. When launching your first product to market without brand recognition, trust or loyalty it’s essential that you run a vigorous and active promotional internet campaign. When first starting off though it’s likely that cash is going to be very tight, so you’ll need to find innovative, fresh and low-cost ideas to ensure your product gains maximum exposure during its crucial early stages. Here are 5 ways you can do just that. 1.  Be seen as the go-to expert. When consumers buy a product or service, one of the first things they’ll consider before committing to purchase is whether or not they can trust the seller. Getting yourself recognized as an authoritative figure in your niche is what will help endear people to your product. Getting said recognition won’t be easy, but it’s not impossible either. The most manageable way to achieve this is to s...