On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...
What does a company do when they do not have a lot of money for advertising. Start a Facebook campaign. Yes, that's what IKEA did precisely. They hired a advertising agency called Forsman and Bodenfors to run their Ad campaign. What the agency did was to create a Facebook profile for store manager (Store based in Malmo) and then took pictures of this beautiful town and uploaded it to his photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it. So thousands of swedes started tagging themselves to pictures of sofas and beds and what not. The word quickly spread around the web. So personal pages have become the social medium to spread the word. This campaign is simply awesome. Brilliant thinking I must say.
To view the profile please click here.
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