Sunday, January 17, 2010

The New York Times is ready to charge their online readers

According to sources familiar with the deliberations the New York Times is ready to charge a fee to read it's on online content. There will be a few free articles before users will be asked to sign up and pay a fee. This comes after a debate with the newspaper which has been ongoing for a year now. 

According to the nymag

The Times has considered three types of pay strategies. One option was a more traditional pay wall along the lines of The Wall Street Journal, in which some parts of the site are free and some subscription-only. For example, editors and business-side executives discussed a premium version of Andrew Ross Sorkin's DealBook section. Another option was the metered system. The third choice, an NPR-style membership model, was abandoned last fall, two sources explained. The thinking was that it would be too expensive and cumbersome to maintain because subscribers would have to receive privileges (think WNYC tote bags and travel mugs, access to Times events and seminars).
The Times has also decided against partnering with Journalism Online, the start-up run by Steve Brill and former Journal publisher L. Gordon Crovitz. It has rejected entreaties by News Corp. chief digital officer Jon Miller, who is leading Rupert Murdoch’s efforts to get rival publishers onboard to demand more favorable terms from Google and other web aggregators. This fall, Miller met with Times digital chief Martin Nisenholtz, but nothing came of the talks.

However, such a plan isn't likely to garner much support from readers. A Harris poll released earlier this month found that 77 percent said they wouldn't pay anything to read a newspaper's stories on the Web. Of those who indicated they were willing to be charged for access to content, 19 percent would pay between $1 and $10 a month.

With newspapers suffering in sales decline and more readers accessing their online versions. Publishing houses are wanting to capitalize on this and somehow generate additional revenue.

An original post by


No comments:

Post a Comment