Saturday, January 12, 2019

The Essential Mobile App Trends to Watch in 2019

The field of Android and iOS mobile app development is constantly changing. Providing
users with optimal experiences requires staying up-to-date with new trends.

The following will be some of the most noteworthy in 2019. If you’re a developer, or simply someone with an interest in this field, be sure to pay attention to them this year.

Artificial Intelligence’s Role Grows

AI innovations such as machine learning allow apps to provide users with personalized experiences by analyzing their behavior. This is important, as surveys indicate customers want personalized service from businesses. Machine learning solutions let businesses provide it.

Chatbots Take Over

Chatbots can also improve the user experience in various ways. For example, they can help users search for key features within an app. They can also take over basic customer service tasks that human employees otherwise would have handled. Chatbots can even reach out to users directly to alert them to new features or promotions. Thanks to improvements in natural language processing, voice-based chatbots will be just as feasible as text-based chatbots in 2019.

Augmented Reality Becomes Even More Popular

Pokemon Go! was no fluke. Although the media craze may be over, the game still earns nearly a billion dollars in annual revenue.

Users clearly enjoy the dynamic experiences AR provides. Businesses will take notice, leveraging AR to improve everything from marketing campaigns to ecommerce shops.

More Customers Embrace Wearables

Wearable devices aren’t just fitness trackers anymore. Major organizations such as Uber have developed apps for wearable devices to offer users a greater degree of convenience. It’s highly likely other businesses will also explore the potential of this technology in 2019.

The Rise of Accelerated Mobile Pages & Instant Apps

Mobile browsing is now more popular than desktop browsing. Thus, it’s important for mobile sites to perform reliably. Developers will meet this need by creating accelerated mobile pages for businesses and organizations. AMPs are streamlined pages that are designed to load quickly, encouraging users to stay on your site.

Instant apps will serve a similar purpose. Unlike traditional apps, users don’t need to download them to access them. They’re also smaller than typical mobile apps. This will help businesses offer mobile experiences to users who may not be inclined to download another app to their devices.

Increased Focus on Security

Security is always important when developing a mobile app. However, users will prioritize it to an even greater degree in 2019 due to recent data breaches.

The rise of fintech will also contribute to an increased emphasis on security. Since fintech apps use and store sensitive financial information, customers need to be certain they’re safe. Making a point to develop security measures will help clients feel comfortable trusting and interacting with your brand.

Beacons Will Be Everywhere

Beacon tech isn’t new. Macy’s recently used it to attract guests during the busy holiday shopping season. However, beacons will soon be commonplace in many public spots, from airports to shopping malls. Developers will do their part by focusing on creating effective beacon-based apps.

Even More On-Demand Apps

There’s no turning back from the on-demand revolution. Now that consumers know they can request services via convenient mobile apps, they’ll want that type of convenience whenever, and wherever, possible.

Developers who pay attention to these trends in 2019 will be more likely to create products that offer unbeatable user experiences. Again, success in this field involves staying on top of new developments. The ones listed here are poised to have a major impact on the industry this year.

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