Dell told Bloomberg that it has earned an estimated $6.5 million in sales through various promotions on Twitter. The PC maker has sold PC's accessories and software; thanks to promotions on Twitter.
"The company's DellOutlet account, which is home to most of the vendor's sales announcements, currently has almost 1.5 million followers. But unlike some companies, Dell has made Twitter an integral part of its operation. Bloomberg reported that "more than 100 employees send out the tweets" to customers."
@DellOutlet had more than 1.5 million followers worldwide.
To visit the Dell Outlet page please click here.
Dell reaches Twitter users in 12 countries, including the U.S., Brazil, Mexico, China and Japan. Brazil’s Twitter users spent $800,000 in the past eight months, Mehta said.