The New York Times has reported that Amazon has bought a Small New York start-up Tech company called Tuchco. It is a small company and does not have a large number of employees, they have not even produced a product on the market so far. What they do have however is a technology for touch-screens that is far advanced and costs less than the technology Apple uses on the iPad.
What this means is this. Apple has released the iPad which immediately rivals Amazon's kindle. With the iPad you can read and download e-books and is so much more flashy that the Kindle. Amazon though is not giving up without a fight and we can now see the competition heating up with Amazon investing in tweaking the Kindle.
Kindle is Amazon's e-book reader that enjoyed huge sales during the last holiday season. So it seems now that Amazon is not willing to give up that easily. With the acquisition of Touchco they will take the fight to the iPad.
After the debut of the iPad last month Amazon announced that its customers can read and sync their Kindle books on iPhones, iPod touches, PCs, and soon Blackberrys, Macs, and iPads.
Touchco's website states that as of January 2010, the company had ceased to do business.