Sociolatte

@WalMartLabs began after the acquisition of Kosmix. Kosmix was acquired for $300 million and was a company with deep roots in Social Media and mobile commerce. With the acquiring of Kosmix and subsequently changing the name of the company to @WalmartLabs.  With this new step into social media and mobile commerce Walmart hopes to lead the way for buiness that would deeply intergrate social media with brick and motor stores. @Walmartlabs with study the impact of the way their products rank in social media and also the way search giants like Google rank them. They are also using mobile devices for in-store real-time research. The tagline of @WalmartLabs is "Social + Mobile + Retail" indicating where the company wants to go with this new technology. Social Media seems to be very important as mobile devices are changing the rules and definitely to brick and mortar companies like Walmart the more they have customers who engage with their brand the more of those customers will walk ...