Bing! Information Designs LLC. A small computer firm based in the Midwest had decided to sue the OS giant Microsoft. Over you guessed it the name Bing. They say the name
Bing! alleges trademark infringement as well as unfair competition, claiming "Microsoft's use of the name dilutes the value of it and confuses the public about the companies' relationship to each other." The design company has used the name since 2000 and has pending application for registration of the mark.
Bing!, yes the exclimation mark is a part of their name has been around since 2000 and is awaiting it's awaiting it's Bing! trademark. Yes the company has not yet received it's trademark rights and certificates.
“We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant’s offerings and Microsoft’s Bing,” said Microsoft spokesman Kevin Kutz.
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