Wednesday, July 21, 2010

Yahoo Begins testing with Microsoft Bing

Yahoo has begun testing algorithmic and paid search listings from Microsoft. 25 percent of users from the US will now be able to see these new search results live. The deal between Microsoft and Yahoo has got the go ahead and now users can see search results from Bing being integrated within Yahoo search results. Paid listings will also appear alongside search results. 

The paid listings that are coming from the Microsoft platform look a lot like Google Adwords. In that they are text based sponsored listings. The deal between the two large internet companies, Yahoo and Bing will now take shape and users in the US first will see the new results before it is rolled out to the rest of the world. 

Yahoo mobile search fans in the US and Canada will start to see these results as well across their mobile platforms which would include algorithmic as well as paid search listings. Bing will in the coming months become more prominent on Yahoo search. Check out the image below to see how the new search results might appear.

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