Wednesday, June 19, 2013

Facebook Page insights now providing detailed information and stats

Facebook have released amazing stats and insights for Facebook Page owners. So if you are the admin of a page on Facebook - the stats page has just gotten a whole lot more interesting. Especially when it comes to PTAT people talking about this. If you own a page then you know there is clickable link called 'People Talking About This'. Not much information could be garnered from that link till now. That has all changed if you want to know more about the gender of the people clicking you links, it's available. You also have something called Virality. Virality will show you the number of people who have liked you post and are making s story out of it. There is also engaged users to see how many users have actually clicked on your posts. Talking about this will summarize the number of users who have liked, commented and shared your posts. These insights are very valuable to markets and people who want their pages to go viral on Facebook.

Facebook Page insights and statsWhen you want your page or post to go viral on Facebook, there are a number of things you need to do. The most basic of which is to know how many users have seen your posts and updates, and how many likes and shares it has received. Once you have stats like these, you can then work on tailor-making your posts to suit your audience. You also gain a sense of perspective as to what users want and how much engagement you can expect.

You can also click on likes and reach and see the demographics and Geo-location of the people who have been engaged in your posts. It lets you know the percentage of gender who have seen your pots. Like number of males and number of females. So if you are targeting a certain gender this is really helpful. With all these stats Facebook page owners and admins are going to have a whole lot of added and needed information. Facebook seems to be taking a lot of steps in the right direction and this is one of them.

How to check your Facebook Page insights
1. Go to your page.
2. Click on the Cog icon
3. Click on view insights

All your insights will now be available

Source: Facebook Studio

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