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Showing posts with the label Coca Cola

The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...

Coca-Cola Happiness Machine promoted on Twitter

#thistweetisdedicated2 is a hashtag started by Coca Cola. This is basically a sponsored tweet and has a YouTube to go along with the theme. The theme for this Ad is happiness and a special Coke machine was randomly placed in the middle of a college campus. You really need to watch the video to see what happens. #thistweetisdedicated2 hastag is basically what people are using to encourage and show appreciation for each other. People dedicating Tweets to other tweeps. #thistweetisdedicated2 is now among the top trending topics on Twitter and when you click on it you get the Coca Cola promoted Tweet right on top. The Coca Cola tweet is dedicated to happiness and this is the message they want to spread. It seems that all the promoted Ads on Twitter are spreading some sort of positive energy and turning things up. The Old Spice man brought in a lot of freshness to twitter and now the Coke promoted Tweet seeks to do the same thing by spreading the love and happiness. Twitter promotions seems...