will.i.am now Director of creative Innovation at Intel

Wow, Intel seems to want to bring the cool and hip factor into it's product with the hiring of Black Eyes Pees frontman will.i.am. The world's largest semiconductor chip manufacturer is suddenly hip and cool and bringing in more innovation and style marketing into it's campaigns. The company said on tuesday that they are teaming up with will.i.am to find new ways to communicate, create and entertain. will.i.am said in a statement 'Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity.' According to MTV ' Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.' 

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Sociolatte