Saturday, July 7, 2012

Google Ads to get a “mute this ad” [x] icon

Google is a company that is built on and thrives on Ad Revenue. Yes, it is a search engine among other things but all of itss revenue is Ad Generated and the company has been trying real hard to get their ads better and better and in fact making them more user friendly. If you are a regular YouTube user you know how you can skip ads, these in YouTube parlance are known as TrueView ads. Users who see Google Adsense ads are familiar with the 'Ad Choices' that appear on the top of these ads. Clicking on Ad Choices will take you to a page where you can choose what type of Ads you might like to see. This might be a way to persuade people from using Ad blocker. A lot of our favorite sites on the internet are available for free. All you need to do is put up with the ads. It is no use using ad blocker and using a service for free. If everyone did this then most of your Social Sites will need to shut-shop and quit. Reddit users are familiar with the 'Thank you for not using Adblock' ad that comes from Reddit. In fact they are so grateful that instead of an ad you might get a squirrel eating a nut or a smiling cat. 

Anyways, continuing further - Google Adsense Ads are going to get an (x) or mute this ad icon. This will be available over the next few weeks. How this is works is that when a user click on the (x) mark they will be able to must ads from that particular campaign. They will also see a page confirming that the ad campaign has been muted and also a link to Ad Preference manager. Where they can choose categories of ads they would like to see. This brings interactivity to their ads and also might increase creativity among advertisers who are creating ads. Do let us know what you think about this option from Google, in the comments section below.
Source: Google Adsense Blog

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