Showing posts with label Publishers. Show all posts
Showing posts with label Publishers. Show all posts

Friday, October 14, 2011

Publishers can make money from their Captchas

Every internet user knows what a Captcha is - whenever you want to signup for the first time at any website, you would need to type the letters or words that you see in a little box into another little box. Everyone has been there and done that. Turns out that it can be a nice source of revenue and advertising. This is one little words or group of two words that everyone has to stop everything they are doing and read. You need to get those two little words right before you are allowed to signup into websites and social networks. So from an advertisers point of view this should be great advertising and for site and blog owners who have a signup button this has got to be a great source of revenue. 

Solve Media has already taken this concept to the next level and is fully functional with the success of their Toyota Prius Ad Campaign. Check the image to view the Captchar for the Ad. So when visitors needed to signup or signin they had to enter prius goes plural into the box and then gain access. This seems to be a fantastic way to advertise and hold users attention. You know how internet users conveniently ignore ads. This might make up for it. In addition site owners get to make some extra cash and advertisers get something that is sure to catch the eye. 

Solve Media from Solve Media on Vimeo.

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Tuesday, December 8, 2009

Google to launch "Living Stories"

Google is working on a new services that combines stories published in The New York Times and Washington post to make it easier for readers to follow evolving news stories.

"The "Living Stories" project introduced Tuesday marks Google Inc.'s latest attempt to frame itself as an ally of the ailing newspaper industry"

Google will now build stories based on importance and this may in some way help the ailing newspaper industry.

The concept of grouping articles by topic isn't new. Yahoo came up with its version, called Yahoo News Topics, two years ago. Here's Yahoo's page on "Google," for example. What's different is that Google sees publishers using Living Stories on their own websites, not just on Google. Here's an example from the Times of what a page about the war in Afghanistan looks like.

So with this Living Stories will help categorize a list of ongoing stories on a single page. Which in turn will help users follow updates in real-time all within a single page and this in turn will help publishers receive more traffic. 

Check out the Google "Living Stories" page here

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