Sociolatte

Sony have just unveiled the all new Sony Xperia ZR - a SmartPhone to accommodate all your underwater shooting needs. By water they mean fresh water and therefore rivers, lakes and ponds and pools are OK. Don't jump into the ocean with it, as it might not survive. In fresh water you can capture photos or videos in full HD with the 13 megapixel fast capture camera. The phone is IP55 and IP58 compliant, so it can be submerged in 1.5 meters of fresh water for 30 minutes. In addition the Xperia ZR has a smart button which allows capturing photos and videos from a locked screen. Sony Xperia ZR also comes with super-sharp 4.6” HD Reality Display for better viewing experience and OptiContrast which reduces reflections and provides fro clearer viewing. With the ZR's one-step sharing function, all your videos and photos can be shared through any NFC-enabled Sony devices, including speakers, headphones and TV. The device also comes with battery stamina mode - what this does it that by sh...

Sony's LittleBigPlanet is the manifested embodiment of a perfect dream world. This is how they are trying to pitch this game available on PS3 or PSP. To play the game you would need to create a little sack person who will be your avatar and you can then join the game and go through multiple levels. Each week three options are shared on their FB page and users click and vote and the options that gets the most votes will be included in the game. This way Sony has ensured that their game also becomes social. The game itself is like a joyride with users going through multiple levels and various surprises being flung at them. There are also a lot of things to collect on the way like clothes for sackboy, stickers, creative tools and lots of rewards. Kind of like Alice In Wonderland, once you complete the story mode you can then head out and play levels that have been created by players. You can master the game and then work on your own creations and draw inspiration from the story mode. ...

Sony Ericsson has gone social with their Emusicon  Pinball game. Free to play and challenge your freinds. You can invite your freinds to play against you and post your high scroes to your wall. Everyone knows the old Pinball game and should be familiar with it.  Pinball according to Wikipedia is  a type of  arcade game , usually  coin -operated, where a player attempts to score points by manipulating one or more  metal  balls on a  playfield  inside a  glass -covered case called a  pinball machine . The primary objective of the game is to score as many points as possible. Secondary objectives are to maximize the time spent playing (by earning  extra balls  and keeping the ball in play as long as possible) and to earn free games (known as  replays ). The software version of the game follows the same concept and if you are going to play this game on the Sony Ericsson page you are in for a surprise because it works flawlessly and is fast becoming viral on Facebook. Users and Fans of Son...

This is a really odd commercial from Sony. Once you watch the video you understand that Sony is telling peopple that their PSP games a cheaper and are really made for big boys. Step up your game they say and get PSP big boy games for $9.99. They forgot to mention that there are thousands of games available for iPhone users and most of which are available for much lower than $10. Fail whale, what do you think? An original post by Sociolatte

Sony has designed a collar for your cat that can interact with Twitter. This way you can keep track of your pet's activities. The device is pre-programmed with 11 phrases that will be sent out as tweets each time your cat get up to something. "This Tastes Good" is Tweeted each time your cat eats something. It's called  Cat@Log  . The scientists say that it is part of a new area of research on “human-pet interaction.” The so-called 'lifelogging" device is a small camera, GPS and Bluetooth that is attached around the cat's neck. [Image Courtesy myfoxny.com] "These devices  comprise various  sensing units such as a camera, a GPS, an accelerometer, and a Bluetooth module. Here, we attempted to determine an optimum design of the devices such that they can be attached to a pet without causing discomfort to it; for determining this design, we considered parameters such as the device’s form factor and way of attachment." Currently there are 11 phrases l...