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Showing posts with the label Google Boost

The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...

Google Boost

What is Google Boost and how does it work. Google Boost is the latest product offering from Google to help local businesses. It works as a location-based  ad listing for local businesses. Boost has been built on Google Places and is currently available in San Francisco, Chicago and Houston right now. Will roll out to more cites in the future. Business owners can create Boost Ads using their Google Places account. Once an ad has been created it will appear on Google and Google Maps on the right hand side along the "Sponsored Links" column. So if someone searches for a Restaurant in San Francisco and you are a business owner with a restaurant over there then ad ad will show up with your restaurant and matching cuisines. Along with all the basics like your company name and address. When a map appears alongside the results, a blue pin will help folks quickly find your location on the map. Businesses using   Google Tags   will also see their yellow tag appear in the ad.   Find out...