Microsoft have announced a retail store-within-a-store partnership with Best Buy. They will be opening 500 stores across the U.S and 100 stores in Canada. No news however on whether this will also move to other Best Buy locations in other countries. The concept announced is quite a strategic one. In addition to having separate space within Best Buy locations (up to 2,200 square feet), Windows devices will be featured prominently throughout the shop. Not content will growing this partnership offline, an online version of stores will also be available. The stores will features the whole range of Microsoft products from Windows 8 devices to phones, PCs, tablets, XBox and more. When consumers walk into any one of these stores they will be greeted with a full display, and the entire range of Microsoft products. The company wants consumers to get acquainted with the entire range of product offerings from Microsoft, a move that has been praised by analysts. This is not an entirely new concep...
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