Just released on Apple's iTunes fan page on Facebook is the iTunes Gifts . The deal is pretty straight forward . The options are 1. Create an iTunes gift for a friend 2. Set an electronic date today or later 3. Friend receives the Gift which can be redeemed immediately from the iTunes store The price ranges from $5 to 4 50 Found on TechCrunch " GroupCard built the application front end, but they aren't actually listed on it. That's because the processor of the gift cards is the Gift Card Mall (part of Blackhawk Network , which specializes in pre-paid cards). Apple, Blackhawk, and GroupCard worked in tandem to launch the new feature. Update : Blackhawk powers the backend of the application through its API. The company has a longstanding relationship with Apple, which is why Apple chose it to power the Gift Card application on its iTunes page. An original post by Sociolatte
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