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The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...
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Old Spice Promotion on Twitter

Right below the list of Trending topics the last topic reads "Old Spice" with a promoted tag beside it. As you know these are sponsored Tweets and help Twitter to generate income. This is the way Twitter will be monetizing itself. Old Spice seeks to bring in the fresh look, feel and smell. When you click on @OldSpice you land on their Twitter homepage for the campaigner and the background is a tiled bathroom.They have about 20,000 followers and we guess the new promotion is going well for Old Spice. Users are in their own way pushing the promotion to the trending topics by interacting and engaging with this promoted trend. 



The Old Spice Tweet reads "You'll never know when the Old Spice man/guy on a horse might show up. Watch out for him, we heard he was around".



On their Twitter homepage is a link to their YouTube Channel. With a whole lot of promotional videos. All these promote in their own way something that smells great. The Videos are fresh and feel or rather would like to bring on a feeling of freshness, fresh air and great smells.






An original post by

Sociolatte



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