On Wednesday, Activision Blizzard announced that its mega-hit video game, Call of Duty: Modern Warfare 2 had crossed the billion-dollar mark, after just two months on store shelves--and the entertainment industry's single-day sales record.
"Call of Duty:Modern Warfare 2 has exceeded our expectations and shattered theatrical box
office and video game records," said Robert Kotick, CEO of Activision Blizzard. "There are only
a handful of entertainment properties that have ever reached the $1 billion mark, which
illustrates the power of the Call of Duty franchise and mass appeal of this game."
This comes close on the Heals of Avatar crossing the $1 billion mark. The Game has also hit the No.1 spot in the UK.
With people watching their purse strings so carefully it is an achievement that a video game company has crossed the billion dollar mark