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Showing posts with the label Display Advertising

The $100 Barrel is Back: Why Your Next Trip to the Pump Just Got Expensive

If you feel like you’re paying more to fill up this week, you aren’t imagining it. The conflict in the Middle East has officially hit the "Oil Phase," and the numbers coming off the ticker are starting to look like a crisis. Here is the breakdown of why gas prices are spiking and what the world is doing to stop the bleeding. 1. The $100 Barrier has Shattered For the first time in over three years, oil prices have officially surged past $100 per barrel . At the peak of the panic this week, Brent crude hit nearly $120 , driven by one simple fear: the total closure of the Strait of Hormuz. Because 20% of the world’s oil passes through that one narrow waterway, the moment Iran threatened it, the markets went into a tailspin. 2. Pain at the Pump: By the Numbers This isn't just a "Wall Street" problem; it's a "Main Street" problem. The U.S. Average: Nationwide gas prices have jumped roughly 27 cents in a single week , hitting an average of $3.58 per gal...

Facebook now No 1 in Display Ad publishing in the US

Facebook is now the leader of display Ad publishing now in the US. Ahead of Yahoo and Microsoft. Yahoo Inc which till now has been the leading display ad publisher both in terms of revenue and Ad impressions is now second to Facebook. This is in terms of Ad Impressions as Yahoo still makes more money. Yahoo with it's network of sites which includes other publishers has remained quiet steady so has Microsoft. Well all this has rumors flying that Facebook might launch an Ad network of it's own. Many publishers will definitely welcome this as most publishers will have a Chance to experiment with a new Ad Network. Most of the Facebook Display Ads are the ones they call 'Social Ads'. Most tied to pages or profiles in Facebook itself. With over 400 million users worldwide and still showing no signs of slowing down Facebook is definitely set for phenomenal growth when it comes to Advertising Space. We do not see Facebook as a Google Ad Network competitor since Google serves se...