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Showing posts with the label Google Adwords

The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...

Infographic: List Of Highest Paying keywords Online

This has always been the question on many online publishers minds. Google makes 97% of its revenue from online Ads and there are keywords that pay up to $55 per click. Also know as CPC rates ( Cost per click) some categories are really high with advertisers willing to pay hugh amounts to make sure they appear in results and searches and their Ads get clicked. The program that runs these ads on Google is know as Adwords.  You may be wondering why are advertisers willing to pay so much to get their ads seen. For one the competition is that fierce and on the other hand the rewards are also great. All-in-all this is great business. The study that turned up these findings was conducted by WorldStream.com  an online advertising company that wanted to dig deeper into the question of where is Google making it's money. The top 5 keywords happen to be Insurance, Loans, Mortgage, Attorney and Lawyer. You can read more about this study and findings by clicking here .  Please click image to exp...