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Showing posts with the label Media Advertising

The Trump-Xi Beijing Summit: What the Smiling Handshakes Won't Tell You

On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...

Google TV Ads as simple as 123

For advertisers in the US running a TV Ad is as simple as getting connected to the internet and placing your Ad for as little as $20 per TV spot. All you would need to do is to use an internet connected computer, upload a video file to your Adwords account and as usual set a daily spending budget (The amount you are willing to spend per day) pick the time of day you would like your Ad to run. Select specific keywords and the TV show you would like your Ad to appear on. Google TV Ads currently runs only in the US and you can only target US based cable networks. This is a boon for small businesses with a limited budget and key target audiences.  Always affordable Create an affordable TV commercial and run it for as little as $20 per TV spot. Reach the right audience Use our targeting tools to find the networks and programs for the audience you want to reach. See immediate results View TV impressions and resulting web site traffic data to see how TV drives real results for your business. ...