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Showing posts with the label Media Advertising

Big Tech's Day of Reckoning: What the Meta and Google Verdicts Really Mean

In the span of just 48 hours this week, two separate juries in two different US states delivered verdicts that could reshape the entire social media industry — not because of the dollar amounts involved, but because of what those verdicts legally establish for the first time. On Tuesday, March 24, a jury in Santa Fe, New Mexico ordered Meta to pay $375 million for failing to protect children from sexual exploitation on Facebook and Instagram. Less than 24 hours later, on Wednesday, March 25, a jury in Los Angeles found both Meta and Google (YouTube) liable for engineering addiction in young users — finding them negligent in the design of their platforms and awarding a further $6 million in damages. Two days. Two states. Two juries. Both pointing at the same conclusion: that Big Tech can no longer hide behind the legal shields it has relied on for nearly three decades. This is the story of what happened, why it matters far beyond the headline numbers, and what comes next for the s...

Google TV Ads as simple as 123

For advertisers in the US running a TV Ad is as simple as getting connected to the internet and placing your Ad for as little as $20 per TV spot. All you would need to do is to use an internet connected computer, upload a video file to your Adwords account and as usual set a daily spending budget (The amount you are willing to spend per day) pick the time of day you would like your Ad to run. Select specific keywords and the TV show you would like your Ad to appear on. Google TV Ads currently runs only in the US and you can only target US based cable networks. This is a boon for small businesses with a limited budget and key target audiences.  Always affordable Create an affordable TV commercial and run it for as little as $20 per TV spot. Reach the right audience Use our targeting tools to find the networks and programs for the audience you want to reach. See immediate results View TV impressions and resulting web site traffic data to see how TV drives real results for your business. ...