Kevin Rose and the Old Spice Man

The Spice man from Old Spice is really going all out with the new campaign. There is now a personal video from the old Spice Man to Kevin Rose who you know is the founder of Digg.com. Social Media has definitely taken advertising to a whole new realm we never knew existed even a year ago. 

On Twitter, @kevinrose wrote "i'm considering buying old spice body wash just so they keep making these epic commercials - http://bit.ly/K87jz "






On Twitter, Kevin Rose wrote "HOLY SH*T, best get well video EVER from the old spice man!". This is hilarious as Keven Rose can see the Spice Man stalking him. Looks like old spice is leaving no stone unturned in this new Social Media Campaign. All said and done Social Media has done something to Advertising that we never even dreamed of a few years ago. When advertisers will come on social media and actually respond and interact with fans. 


 

An original post by

Sociolatte

Old Spice Promotion on Twitter

Right below the list of Trending topics the last topic reads "Old Spice" with a promoted tag beside it. As you know these are sponsored Tweets and help Twitter to generate income. This is the way Twitter will be monetizing itself. Old Spice seeks to bring in the fresh look, feel and smell. When you click on @OldSpice you land on their Twitter homepage for the campaigner and the background is a tiled bathroom.They have about 20,000 followers and we guess the new promotion is going well for Old Spice. Users are in their own way pushing the promotion to the trending topics by interacting and engaging with this promoted trend. 

The Old Spice Tweet reads "You'll never know when the Old Spice man/guy on a horse might show up. Watch out for him, we heard he was around".

On their Twitter homepage is a link to their YouTube Channel. With a whole lot of promotional videos. All these promote in their own way something that smells great. The Videos are fresh and feel or rather would like to bring on a feeling of freshness, fresh air and great smells.

An original post by

Sociolatte