On Thursday, Donald Trump will walk into the Great Hall of the People in Beijing, shake Xi Jinping's hand, and declare it a great meeting. There will be announcements. There will be numbers — billions of dollars in Chinese purchase commitments, a new bilateral mechanism with an important-sounding name, possibly a joint statement on Iran. Trump will post on Truth Social. Markets will rally briefly. Pundits will argue about who won. None of that will tell you what actually happened. What is actually happening in Beijing this week is something more consequential and more uncomfortable than the summit theatre will reveal: two leaders of two deeply mutually dependent superpowers, both of whom need this meeting to succeed for entirely different reasons, sitting across a table in a world that has already moved past the assumptions that defined their last nine months of negotiations. The Iran war changed the equations. The rare earth gambit changed the power balance. Taiwan is sitting in...
The Spice man from Old Spice is really going all out with the new campaign. There is now a personal video from the old Spice Man to Kevin Rose who you know is the founder of Digg.com. Social Media has definitely taken advertising to a whole new realm we never knew existed even a year ago. On Twitter, @kevinrose wrote "i'm considering buying old spice body wash just so they keep making these epic commercials - http://bit.ly/K87jz " On Twitter, Kevin Rose wrote "HOLY SH*T, best get well video EVER from the old spice man!". This is hilarious as Keven Rose can see the Spice Man stalking him. Looks like old spice is leaving no stone unturned in this new Social Media Campaign. All said and done Social Media has done something to Advertising that we never even dreamed of a few years ago. When advertisers will come on social media and actually respond and interact with fans. An original post by Sociolatte