This seems to have started on 23 Aug, 2011 a month before the 'Occupy Wall Street' protests started on 17 Sep, 2011. many of the people carrying slogans at the protests has this as their catch phrase. Many even asking people to link back to the Tumblr site that started it off. If you visit the 'We are the 99 percent' tumblr page, you will see that this 'Brought to you be the people who started the Occupy Wall Street protests'. That is a little background to this whole movement that seems to be gaining momentum on the internet.
The idea behind We are the 99% is very simple. You take a photo of yourself and with a handwritten message of how the financial situation is affecting you and post it to the tumblr site. The meaning itself seeks to draw attention to the fact that 99% of Americans are burdened with taxes while the 1% top rich get away with paying hardly anything.
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