Thursday, June 13, 2013

Microsoft to open Windows retail stores within Best Buy

Microsoft have announced a retail store-within-a-store partnership with Best Buy. They will be opening 500 stores across the U.S and 100 stores in Canada. No news however on whether this will also move to other Best Buy locations in other countries. The concept announced is quite a strategic one. In addition to having separate space within Best Buy locations (up to 2,200 square feet), Windows devices will be featured prominently throughout the shop. Not content will growing this partnership offline, an online version of stores will also be available. The stores will features the whole range of Microsoft products from Windows 8 devices to phones, PCs, tablets, XBox and more.

Microsoft Retail StoreWhen consumers walk into any one of these stores they will be greeted with a full display, and the entire range of Microsoft products. The company wants consumers to get acquainted with the entire range of product offerings from Microsoft, a move that has been praised by analysts. This is not an entirely new concept as it has already been done by companies like Apple and Samsung. This will be a first for Microsoft though. To show their commitment, they have announced that 1,200 new employees will be taken on-board, to make sure consumers get the best customer service experience. As Xbox Smartglass and SkyDrive will be on display for consumers to know more about and get a first-hand experience with. Windows 8 PCs and tablets have not really gained market traction as Microsoft had hoped. This is a new concept for them and just might bring in the added revenue the company hopes to create.

Check out their video below

Source: Windows Blog - Best Buy's online ad of the same here.

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