Twitter has come up with an innovative strategy that could lead them to make money. Twitter is testing a "Contributors" feature that enable companies to set up an account and allow employees to contribute tweets.
Contributors can use a byline. So if a company has an account they can invite people to contribute. This enable consumers to get a more personal touch and feel of the company. They can meet employees and get to know the real people behind the organization.
This is definitely a first. So we guess that employees with former Twitter experience are going top be much sort after if this becomes main line success.
So products in development can be announced by the company and people they invite can keep the buzz going until it's official launch. This brings in new dynamics in the way companies communicate with their consumers. Now any employee can contribute to PR and relating to consumers and maybe impact the direct business sales line
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