Discovery Communications and ESPN have both announced that they are launching 3D television networks in the US. The announcement was made on Tuesday ahead of the Consumer Electronics Show in Las Vegas where 3D television is expected to be a major theme.
Discovery said that they are forming a joint venture with Sony and IMAX to delivery the service. It will beam 3D television programs 24/7 with nature show and other programs that offer a 3D experience.
ESPN separately announced that it will show at least 85 percent of it's sport shows in 3D this year. Starting with the first FIFA world cup match on June 11.
The CES show this yeah is already being called '3D CES'
With movies like Avatar already crossing the $1 billion mark the channel think there is a huge potential market for the 3D experience.
So aside from wearing funny glasses in your living room and upgrading your television set. What are your reactions.
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