What is the Apple App Store Volume Purchasing program and how does it work

To be released soon in  the US is the App Store's volume purchasing program and businesses. With this program businesses in the US will be able to purchase Apps from the App store in bulk to distribute easily across their organization. The bulk purchasing program will also come with discounts enabling organizations to save money on their purchases. Available for all iPhone and iPad users and with the number of organizations providing their employees with iPhone and iPads this comes as no surprise that Apple is now attracting businesses and doing more to attract business customers. 

Volume purchasing of Apps

Businesses can with the volume purchase program easily search for Apps, determine the quantity needed and easily complete the purchase with a corporate credit card or procurement card. To start off businesses need to first enroll in the program and create a volume purchasing account. Once created a business can then login and start purchasing Apps. Only paid Apps are available for download and not free apps. Free apps can be downloaded easily from the App store directly. 

What is needed for the enrollment in the VPP 

A Dun and Bradstreet (D-U-N-S) number would need to be provided for your company

Your contact information including business phone number and email ID

A valid business address for your company

A valid business address which must match your D&B database of your company.

Purchasing

Login

Search for Apps

Define the quantity

Complete transaction using your corporate credit card or Pcard.

Once purchased you can then distribute Apps easily across your company by sending user codes to chosen employees either via email or distribution using the company website (Intranet).

Purchase custom B2B Apps for business

Connect with the developer

Provide developer with your email address

Developer sets the price (minimum $9.99 for custom B2B Apps)

Purchase the customized app through the program

Distribute Apps to all users. 

Source: Apple

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Sociolatte